Brand Style Guide
The building blocks of our river royalty.
Consistent use of these assets keeps the pod recognizable across Discord, X, mint sites, and collab decks. When in doubt, use the mark on navy or cream — never stretch, recolor, or add drop shadows.
1. Full Logo
The core element of our catfish brand.
1a. Stacked Wordmark — DAKC
Short-form lockup for avatars, stickers, and tight spaces.
2. Logo Mark
2a. Fill version — for use on dark backgrounds.
2b. Outline Version
For use on light backgrounds.
Colors
The current that runs through every asset.
Our primary palette is built for sunset-over-the-Danube vibes — deep navy water, golden hour glow, and river green accents. Use tints for backgrounds, full saturation for CTAs.
1. Navy
HEX: #0A1A26
HEX: #0F2534
HEX: #1A3A52
2. Sunset
HEX: #FFC53D
HEX: #FF7A29
HEX: #FFF6E8
3. River Accents
HEX: #1E88C7
HEX: #3FA34D
HEX: #D81B53
Recommended Combinations
Typography
The voice of the pod — bold, playful, river-smart.
Headlines carry weight with Fredoka. Body copy stays clean in Space Grotesk. Data, tiers, and wallet addresses live in JetBrains Mono.
Fredoka
Display & headlines. Rounded, confident, meme-adjacent but still premium. Use for hero titles, section headers, and sticker copy.
Space Grotesk
Body & UI. Geometric sans with character — used across the site, forms, and marketing decks. Available on Google Fonts.
JetBrains Mono
Labels, stats, and on-chain data. Kickers, tier counts, and form field labels.
Brand Assets
Patterns, icons, and graphics for the trenches.
Patterns
Mark Grid
Icons
River-pod UI icons — thick stroke, rounded caps. Use on cream backgrounds.
Banners & Wallpapers
Represent the school wherever you swim.
Twitter/X headers, phone wallpapers, and Discord banners. Right-click to save or use the download links.
Twitter / X Banner
Phone Wallpaper
